Dear Fam, Dear Nyegerians, Dear Friends,
Last week we announced that MTN NYEGE NYEGE was going to add 3 letters to its name: M T N.
Nyege Nyege started in October 2015, in the rain and with 800 people we planted the seeds of what was soon going to become the biggest 4-day celebration of Music in East Africa. At that time we had no sponsors, no foreign donors and we kept the ticket at a price lower than some one-day events in Kampala. We decided to concentrate on showcasing Ugandan and African acts that few of you had heard of before. We also brought in international acts that were in conversation with African music, with the aim of putting UG on the map for its culture, hospitality and general party readiness.
Year after year weβve grown and grown, reaching 7,000 people last year, with 4 stages and over 200 performers coming from all corners of Uganda and beyond.
Together with you, weβve built an identity true to the underground, promoting values such as freedom of expression, respect, curiosity and pride in our culture while maintaining openness to diversity and the world at large, something Uganda has become known for throughout the world.
All of this has been made possible through the tireless efforts of volunteers and artists, giving up financial gains for the sake of pushing the dream to greater heights.
In the meantime, weβve built community music studios in Bunga, Kampala, started a label called Nyege Tapes that has showcased East African music to the world, with East African artists such as Otim Alpha, Kampire - DJ, Sisso Records and Nihiloxica touring the world.
As we continue to celebrate and push for underground music culture in Africa and promote Uganda as a unique party destination on the continent we felt that joining hands with Africa`s most recognized company will help us continue our mission in a sustainable manner. We thank MTN for understanding and believing in our mission and helping us to continue our journey in a way that stays true to our original vision.
In the end, MTN Nyege Nyege belongs to all Nyegerians, and only together will we built the festival the world has been waiting for, right at the source of the Mighty River Nile.
Thank you all for your support and unwavering faith, we promise you that we will deliver beyond your wildest expectations and make this the most exciting edition to date.
Sta tuned for a lot of exciting news. See you all in September!
Team Nyege
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